Last updated: August 17 , 2026.
1. OVERVIEW OF OUR COOKIE POLICY
For the purposes of this Cookie Policy, "EF", "we", "our" or "us" refers to Esports Foundation, and “you” or “your” refers to the individual accessing the website and/or using the mobile application.
We provide certain services through our websites, mobile applications and other digital platforms (our "Services").
This Cookie Policy ("Policy") applies to the use of cookies and similar technologies when you access the Esports World Cup ("EWC") website, use the mobile application or otherwise interact with our Services. We may use automatic data collection technologies to collect certain information about your device, browsing actions and patterns.
We are committed to protecting your personal data and being transparent about how we use cookies and similar technologies. This Policy is issued in accordance with applicable laws and regulations. By accessing or using the website, you acknowledge that you have read this Policy.
This Policy should be read together with our Privacy Policy, which provides further information about how we process your personal data.
2. What Are Cookies
Cookies are tiny text files that are stored on the browser, hard drive of your computer or mobile device when you visit a webpage or application, to improve your experience. Unless you have adjusted the settings of your browser to refuse cookies, our system will send a cookie to your device when you visit our website.
Similar technologies include pixel tags, analytics technologies, server logs and similar tracking technologies that serve similar functions to cookies. References to "cookies" in this Policy include these similar technologies unless otherwise stated.
Cookies can be "Session Cookies", which are deleted when you close your browser or "Persistent Cookies", which remain on your device for a set period or until you delete them. Cookies can also be "First-Party cookies" set by the website you are visiting or "Third-Party Cookies", set by a party other than the website operator.
3. Third-Party Cookies
Some content and features on our Services, including advertisements, are provided by third parties such as advertisers, ad networks, content providers and application developers on our website . These third parties may process information linked to your personal data on our behalf or as independent controllers and could also include data about your online activities over time and across different websites and online services. These providers may include:
- Google LLC
- Amazon Web Services/Amazon.com, Inc.
- Meta Platforms, Inc.
- LinkedIn Corporation
- X Corp
- ByteDance Ltd.
- Usercentrics GmbH
Certain third-party providers may use their own cookies and similar technologies when their services are made available through our Services. Please review their relevant privacy notices and cookie information to find out more about how those providers process personal data and use cookies.
Third-party advertising cookies fall under the Marketing category of cookies. To deactivate the use of third-party advertising cookies, you may visit the relevant page to manage the use of these types of cookies in accordance with Section 7 below.
We have a presence on the following social media platforms: Facebook, X, Instagram, TikTok, Snapchat, YouTube and LinkedIn. When you access these social media platforms, including via links set out on our Services, they may use cookies and similar technologies. For more information about what cookies, they use, and why, please refer to their cookie information provided by those platforms.
4. Cookie Categories
Our website uses the following:
4.1 Essential Cookies
These cookies are strictly necessary for the secure operation, authentication, fraud prevention, network management and core functionality of the website. They help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. As the website cannot function properly without these cookies, they cannot be disabled through the cookie settings.
The cookies we use will only be accessed by us and those third parties named in the tables below for the purposes referred to in this Policy.
4.2 Functional Cookies
These cookies enable a website to remember your preferences and information that changes the way the website behaves or looks, like your preferred language, the region that you are in and display settings, to provide a more personalised and consistent browsing experience.
4.3 Analytics Cookies
These cookies help website or application owners to understand how visitors interact with our Services by collecting aggregated or pseudonymised information. This allows us to analyse website performance, improve functionality, and enhance the overall user experience.
4.4 Marketing Cookies
These cookies are used to track visitors across websites and associated applications. The intention is to provide personalised content and advertising, measure the effectiveness of marketing campaigns, display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
This table details some examples of these cookies that our Services use along with their purpose, lawful basis, expiration and data retention. This is not an exhaustive list of all the cookies that are tracked and may be updated from time to time to reflect changes to the cookies and similar technologies used on our Services.
| Type of Cookie | Service | What these Cookies do | Cookies duration (lifespan) | Underlying Data Retention | Lawful Basis |
|---|---|---|---|---|---|
| Essential Cookies | Usercentrics CMP | Consent management platform | Session | Consent records are retained for 1 year | Legitimate interest – these cookies are necessary for the provision of the Service requested by the user and for the secure operation of the website |
| Essential Cookies | CloudFront CDN | Content delivery network – required to deliver website content | Session | Data collected through these technologies will be retained for as long as necessary to fulfil the relevant processing purposes, provide the requested functionality or service, comply with applicable legal obligations, protect legal rights and enforce our agreements, unless a longer retention period is required or permitted by applicable law. | Legitimate interest – required to deliver website content and maintain the core functionality, security and availability of the Services |
| Essential Cookies | reCAPTCHA | Bot detection, fraud prevention, and security | Session | Data collected through these technologies will be retained for as long as necessary to fulfil the relevant processing purposes, provide the requested functionality or service, comply with applicable legal obligations, protect legal rights and enforce our agreements, unless a longer retention period is required or permitted by applicable law. | Legitimate interest – required for bot detection, fraud prevention and the protection of the website and application |
| Essential Cookies | Google Tag Manager | Tag management – must not trigger Analytics/Marketing tags before the relevant user consent has been obtained | Session | Data collected through these technologies will be retained for as long as necessary to fulfil the relevant processing purposes, provide the requested functionality or service, comply with applicable legal obligations, protect legal rights and enforce our agreements, unless a longer retention period is required or permitted by applicable law. | Legitimate interest – for the tag management tool itself |
| Functional Cookies | Google AJAX | CDN/library delivery | Cookie duration follows the service provider's live configuration | Data collected through these technologies will be retained for as long as necessary to fulfil the relevant processing purposes, provide the requested functionality or service, comply with applicable legal obligations, protect legal rights and enforce our agreements, unless a longer retention period is required or permitted by applicable law. | Consent – these cookies are only activated after you have provided your consent through the cookie settings |
| Functional Cookies | Google Play | App store integration (if applicable) | Cookie duration follows the service provider's live configuration | Data collected through these technologies will be retained for as long as necessary to fulfil the relevant processing purposes, provide the requested functionality or service, comply with applicable legal obligations, protect legal rights and enforce our agreements, unless a longer retention period is required or permitted by applicable law. | Consent – these cookies are only activated after you have provided your consent through the cookie settings |
| Functional Cookies | YouTube Video | Video embedding (Functional only if Privacy-Enhanced Mode enabled) | Cookie duration follows the service provider's live configuration | Data collected through these technologies will be retained for as long as necessary to fulfil the relevant processing purposes, provide the requested functionality or service, comply with applicable legal obligations, protect legal rights and enforce our agreements, unless a longer retention period is required or permitted by applicable law. | Consent – these cookies are only activated after you have provided your consent through the cookie settings |
| Analytics Cookies | Twitter Analytics | Website analytics and performance measurement | Up to 12 months, subject to any shorter period under the service provider's live configuration | Data collected through these technologies will be retained for as long as necessary to fulfil the relevant processing purposes, provide the requested functionality or service, comply with applicable legal obligations, protect legal rights and enforce our agreements, unless a longer retention period is required or permitted by applicable law. | Consent – these cookies are only activated after you have provided your consent through the cookie settings |
| Marketing Cookies | Amazon Advertising | Advertising and profiling | Maximum cookie storage of 1,826 days | Data collected through these technologies will be retained for as long as necessary to fulfil the relevant processing purposes, provide the requested functionality or service, comply with applicable legal obligations, protect legal rights and enforce our agreements, unless a longer retention period is required or permitted by applicable law. | Consent – these cookies are only activated after you have provided your consent through the cookie settings. You have the right to opt out of marketing at any time |
| Marketing Cookies | Conversion Linker | Conversion tracking | Session | Data collected through these technologies will be retained for as long as necessary to fulfil the relevant processing purposes, provide the requested functionality or service, comply with applicable legal obligations, protect legal rights and enforce our agreements, unless a longer retention period is required or permitted by applicable law. | Consent – these cookies are only activated after you have provided your consent through the cookie settings. You have the right to opt out of marketing at any time |
6. International Transfers
Some cookie services used on our website may involve transfers of personal data outside Saudi Arabia or the country where you reside, including to countries where our service providers, affiliates or partners operate or are located, such as the United States, Singapore, Taiwan, Chile and Germany.
For further information about how we process personal data and the safeguards applied when transferring personal data internationally, please refer to our Privacy policy.
7. Cookie Preferences and Consent Management
When you first visit our website, you will be asked to select your preferences. Your preferences will remain in place until you update or withdraw them, and we may prompt you to review them periodically or where there are material changes to the cookies or technologies we use.
You may choose to accept all cookies, deny non-essential cookies or manage your preferences by cookie category. Where the Cookie Preferences centre is available, you may select "Accept", "Deny" or "Save Settings" to record your choices.
You can revisit the Cookie Preferences at any time through our website to update or withdraw your consent to non-essential cookies. If you use your browser settings to block all cookies, including essential cookies, you may not be able to access all or parts of our website. Withdrawing consent will not affect the lawfulness of any processing carried out before your consent was withdrawn.
We may retain records of your cookie preferences and consent choices where required for compliance, audit or record-keeping purposes.
If you experience any issues accessing these controls, please contact us at privacy@esportsfoundation.com. It may be necessary to refresh the page for the updated settings to take effect.
8. Contact Us
If you have any questions or inquiries about this Policy or wish to exercise your rights under the applicable laws and regulations, please contact:
Email: privacy@esportsfoundation.com
Please refer to our Privacy policy, if you would like to know more about how we use your personal data in general.
9. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in legal requirements, our business practices, or the features of our website and/or mobile application. Any updates will be posted on this page and, where appropriate, notified to you through other channels. We encourage you to review this page periodically to stay informed about how we use cookies and similar technologies.
Last modified: 17 August 2026