Bringing Fans Closer to the Action
Legion branding will appear across EWC 2026 broadcasts and onsite experiences, including the Legion Gauntlet stage and dedicated festival zones featuring Legion laptops, tablets, and peripherals available for fans during the event. Fans will have a chance to win Legion hardware through on-site challenges, while exclusive content featured across Legion channels during EWC 2026 will offer a closer look at the players, setups, and hardware used across the competition.
As a Founding Partner for EWC 2026, Lenovo will also feature as a major part of this year’s global campaign, appearing across creative, broadcast and fan-facing content in the lead-up to and throughout the event.
Building on a Growing Global Esports Partnership
The partnership follows Lenovo’s debut at EWC 2025, where more than 2,000 Legion devices were used across tournament operations, broadcast studios, creator zones, and festival activations. Legion branding appeared across all 24 game titles and seven weeks of international broadcasts, reaching 750 million people across multiple regions and languages worldwide.
The Esports World Cup 2026 is hosted in Paris from July 6 to August 23, welcoming more than 2,000 players and 200 Clubs from over 100 countries to compete across 24 games and 25 tournaments for a share of the record-breaking $75 million+ prize pool.
For more information, visit the Esports World Cup and explore Lenovo Legion’s full lineup at www.lenovo.com/legion.
About The Esports World Cup
The Esports World Cup (EWC) is a premier annual sporting event and global celebration of competitive excellence and esports fandom. The competition features a unique cross-game format that pits the world's top esports Clubs against one another for the largest prize pool in esports history. Hosted in Paris, France, in the summer of 2026, the EWC will bring gaming and esports communities together again to crown the next Esports World Cup Club Champion. esportsworldcup.com
About Lenovo
Lenovo is a US$83 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Guided by its vision of “Smarter Technology for All”, Lenovo is executing a Hybrid AI strategy that spans Personal AI – one personal AI, multiple devices; and Enterprise AI – helping customers turn data into insights and value. This strategy is delivered through the Group’s commitment to world-class innovation and a full-stack AI portfolio, including devices (PCs, workstations, smartphones, tablets, accessories), infrastructure solutions (server, storage, edge, high performance computing and software defined infrastructure), as well as software, solutions, and services. With a global footprint spanning more than 20 research and development locations and a global supply chain that includes more than 30 manufacturing sites across 10 markets, Lenovo is widely recognized for its operational excellence. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). Learn more at www.lenovo.com and follow the latest news in our newsroom.
Esports World Cup media contact:
press@esportsfoundation.com
LEGION and PURESIGHT are trademarks of Lenovo. All other trademarks are the property of their respective owners.